About Me

From my first job as a Youth Sports Instructor in North London in the late 90s to DJing and freelance work over the entire length of my career which, so far has included big brand names and a stint in sales, all knowledge and inspiring people met has been channelled. I've become  a unique, multi skilled 'plug in,' a proven asset, innovative, creative, sometimes mentor and professional digital asset jockey with pride and gusto. Here are some highlights.

Jaguar Land Rover (JLR) 2023 -

Employed as a Senior Skills, Capability and Training Specialist, I was able to fuse my knowledge of using authoring tool Articulate 360 with the creation and editing of video and images using the Adobe Creative Suite. During my time here I won £100 voucher for voluntary video editing work on one occasion and a fullly paid day off for another occasion. Both videos were made available company wide. I successfully developed and implemented a Subject Matter Expert content generated, learning package where the majority of the learning material was capture by video and converted into a series of talking head videos, animations using Vyond and bite sized text slides aided with AI genterated, content relevant images.

Notable Instructional Designer Roles 2015 - 2022

Barclays

5 years as a Digital Learning Designer, employed to 'shake up' the way learning packages were desinged, saving money on outsourced design teams and upskilling colleagues.

Travis Perkins 

My first ever foray into Instructional Design and using HTML to construct it. Using my previous web maintance and design skills, this is where I got the bug for learing packages,

Leicestershire Police 

Working in the strict confines of a brand and learning a bit more about Police Officers. My main project was received well by stakeholders on the subject of Romany Travellers.

Football VS cancer 2016 - 2024

I started as a volunteer in 2016 providing live, pitch side commentary, with a friend of mine who at the time was a budding stand up comedian. Through the years I became the en=vent logo designer, contributing three iterations over the yuears and Football VS Cancer's on screen interviewer, providing behind the sceens footage and interviews wirh rhe 'legends' who took part in the events, to name a few, Ex-Footballers, Razor Ruddock, Coline Hendry, Des Walker and Marcus Gayle; TV actors Phil Daniels (he who is the main vocal in Blur's 'Parklife' Thomas Turgoose and the late Paul Danan, Movie actor and tough guy, Tamer Hassan and superstar DJ Karafty Kuts.

I eventually graduated to committee member, looking after a large portion of digial asset creation for their social media pages, designing and laying out the event day, printed programme and eventually oversseing a team of my own which included a presentation assitant, photogrpaher and a two man film crew,

Even though in 2025 I missed the phone melting, alterts pinging from commitee, sub commitee and player's WhatsApp groups and the feeling of relief at the end of the night, it felt right to end my journey and hand the reigns to someone else

My visual Portfolio

A compilation video and some select image uploads showcasing some of my best work to date raning from Instructional Design and Social Media assets,